Understanding the audience is crucial. Tailoring the message to suit the readers' knowledge, interests, and needs ensures better reception and engagement. Additionally, maintaining a professional tone, whether formal or informal, helps establish credibility and fosters a positive rapport with the audience. Ultimately, effective written communication serves to inform, persuade, or evoke a response while leaving a lasting, positive impression on the reader through its clarity, conciseness, relevance, and appropriateness for the audience and context.

This course aims to capacitate participants on the basics of technical writing, specifically, providing tips and techniques in preparing business communications (e.g. business letter and memorandum)